Six ways to boost end-user engagement with UI

The UK public sector continues to adopt digital technologies to improve the delivery of healthcare and NHS, local government, housing, policing and education services across the nation. However, transformation regression is a real risk to ROI – without engaged end-users, digital services and processes can’t deliver.  

User interface (UI) improvements, such as design, navigation, and user journey, are crucial to making these services more user-friendly. UI refers to the visual design, layout, and functionality of digital products and services. In the context of the UK public sector, UI is a critical aspect of creating user-friendly and engaging digital services and processes. A well-designed UI can make it easier for both public sector teams and service users to access the information or services they need, complete tasks, and have an overall positive experience. In this edition of hot topics, we’re sharing six tips to boost engagement with digital services and processes in the UK public sector through UI improvements: 

1. Streamline the user journey 

The user journey should be designed to be as simple and streamlined as possible. Understanding the user's goals is key to making it easy for them to complete their task. Reduce clicks, improving page load speed, and ensuring a clear and concise design to achieve a smooth user journey. 

2. Focus on clarity in design 

The user interface should be easy to understand, navigate, and use. This means avoiding clutter, using clear fonts and graphics, and ensuring consistency in design. Your design should be intuitive, and users should be able to quickly understand what actions they need to take to complete their tasks. 

3. Personalise the user experience 

Personalisation makes the user experience more relevant and engaging - tailoring the service or process to the user's needs, preferences, and interests. This can be done by providing personalised recommendations, using user data to customise the experience, and allowing users to customise their own preferences. 

4. Communicate and promote new digital services and processes 

Users can't engage with services and processes they don’t know about. Effective communication and promotion are key to ensuring that end-users are aware of new digital services and processes. This can be done through targeted advertising, social media campaigns, and email newsletters, among other methods. Ensuring that the messaging is clear, concise, and tailored to the user's needs is crucial. 

5. Provide timely and relevant feedback 

Providing timely and relevant feedback is key in boosting end-user engagement. Users need to know that their actions are being recognised and that they’re progressing towards their goals. You can provide feedback in real-time, such as alerts or notifications, or as part of the user journey, such as progress bars or completion percentages. Feedback can also be used to encourage users to take specific actions, such as completing a form or providing feedback. 

6. Continuously improve and iterate 

Finally, to really boost end-user engagement, you need to continuously improve and iterate your digital services and processes. This means listening to user feedback, monitoring performance metrics, and making changes based on insights and data. By adopting an agile approach to development, you can quickly test and refine new features, fix issues, and respond to changing user needs. This can help to keep users engaged and satisfied with your digital services and processes over time. 

Create engaging digital services and processes today 

Improving user interface through design, navigation, and user journey is essential to boosting end-user engagement with digital services and processes in the UK public sector. By streamlining the user journey, focusing on clarity in design, personalising the user experience, effectively communicating new services and processes, providing timely feedback, and continuously improving, we can create digital services that are more engaging, user-friendly, and effective. 

The NDL Evolve Digital Transformation Platform combines four core technologies – front-end interfaces (such as apps and eForms), RPA, workflow and API connections – to facilitate the creation of engaging digital services and processes in the UK public sector. Featuring low and no-code development studios, advanced coding capabilities are no longer necessary for creating bespoke, agile and engaging solutions. Book your free demo today, or get in touch to discuss your requirements with the team. To see Evolve in action, register for one of our upcoming online and in-person events, or browse our library of real-life public sector use cases